![]() These are the people who will seek out the hotels and resorts with designated programs and multi-day retreats operated by trusted health and medical practitioners and other wellness professionals who can guide them on the path to reaching their health goals. ![]() Still others will want to make their health and wellbeing a new focus, but will not know where to begin. Simple new lifestyle habits and practices such as making healthy food choices, getting a better night’s sleep, making time for fitness activities, taking time to enjoy the multi-benefits of being out in nature, and making a concerted effort to nurture one’s mental health will be even more in demand. People who might not even consider themselves to be part of the ‘wellness travel’ surge will become so based simply on the fact that they will be making their personal health and wellbeing a top priority at home and, subsequently, taking those newly formed habits and practices with them when they travel. Industry research tells us that it is those who already live their lives with health as a core value who have been the main drivers behind the unprecedented growth of the wellness tourism industry over the last decade. I am optimistic that as the tourism industry begins to recover, that overriding concern about personal health will continue to remain a focus. Under the heavy burden of this global pandemic, and witnessing that it has been the elderly and those with underlying health conditions who have paid the greatest toll, it has become so much easier to accept the age-old adage coined by the poet Virgil: “the greatest wealth is health.” While we cannot stop the clock on the chronological ageing process, we can do something about our biological ageing as well as several of those ‘underlying health conditions’ by simply placing a greater value on our health. Once social distancing restrictions are lifted, borders are reopened, hotels and resorts open their doors, more planes take to the skies, and we have made the decision to leave our homes for leisure excursions, our personal health and safety will top our list of priorities. Here’s why:įor many, the concept of personal health through proactive self-care has become, and will continue to be, a new priority in our lives. For hospitality brands and destination management organizations, this may be the time to consider breaking into the wellness space.
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